Commercial Baking spoke with Maine Crisp about consumers' seeking out tastes that intermingle sweet with unexpected flavors.
"Karen Getz, founder and president of New England-based specialty cracker company Maine Crisp, described her success in layering sweet and savory. “What our consumers appreciate is a more nuanced flavor,” she said. “Not an overwhelming single flavor, but something that can pair well with other food.” Maine Crisp’s most recent variety, Savory Fig and Thyme, was a result of customer demand for savory, dairy-free crisps. Today, it’s the company’s most popular flavor."
Read more about flavor trends here.
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